References

Model Context Protocol

The specification and documentation for MCP — the open standard that connects agents to tools, data, and marketing platforms.

  • Free
  • Maintained by Anthropic (open standard)
Open resourcemodelcontextprotocol.io · opens in a new tab

Why it matters

Every MCP server in this catalog speaks this protocol. Reading the spec once demystifies what agents can actually do with your stack — and exactly what you're granting when you connect one.

What to try

Read the architecture overview, then trace one tool call from an MCP client through a server you already run.

Tagged under

  • AI agents

Related resources

Items that share a category with this one.

  • A registry of thousands of MCP servers — search, inspect, and install connectors for ad platforms, CRMs, and analytics tools.

    • AI agents
  • A proposed standard: a markdown file at your site root that tells large language models what your site contains and where the important pages are.

    • SEO & AEO
  • OpenAI's plain-language guide to designing agent systems — single versus multi-agent architectures, guardrails, and human-in-the-loop patterns.

    • AI agents
    • Marketing automation