Marketing practitioners are flagging a gap: no mature tools exist for tracking how brands appear in AI-generated search answers from ChatGPT, Gemini, and Perplexity. If your demand gen or brand strategy relies on search visibility, you're flying blind on a growing channel.
This is a build-or-wait situation. Teams that prototype their own tracking now — querying AI search interfaces for brand terms and logging responses — will have a data advantage when the space matures.